Next Conference
April 12, 2010
Vancouver, BC
Register Now!

Who should attend SEO training?

Anyone involved in promoting a website!

Get your certification in beginner or advanced online marketing and search engine optimization skills from the Search Engine Academy of Western Canada and gain a huge advantage over your competition. You will receive expert training in SEO methods and leave with clear strategies to start improving your online visibility and results right away.  SEO training courses will benefit anyone who owns or works on a website that they need to promote:

  • Individuals who need search engine positioning skills to market their own websites
  • Those who want jobs with SEO firms or want to work towards serving clients on their own
  • Company owners and managers who need to oversee SEO work on their websites
  • Employees who need to start or improve a search engine marketing strategy for their employers
  • SEO/SEM firms serving clients with organic and PPC campaigns
  • Website developers who want to offer search engine friendly sites to their customers
  • Traditional marketing firms who want to offer expanded services for online marketing

Choose the training that’s right for your level of SEO experience and ensure you have the tools to keep up with the fast-paced world of internet marketing and search engine positioning. You’ll receive personalized instruction from expert educators. After completing the course you will also benefit from our personal SEO mentoring program, a service we include for all students of the Search Engine Academy.

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What SEO is all about

Don’t just get visitors to your site - get the RIGHT visitors!

SEO/SEM is not about ‘tricking’ the search engines. And it’s not just about getting lots of visitors to your site. It’s about developing and implementing a strategy that results in a continuous stream of highly targeted traffic from people who are looking for exactly what you offer, whether that’s a product, service or information.  It’s about improving your conversions and your return on investment using tried and true techniques and the latest strategies that are within search engine guidelines.  That is the key to success.  Let us show you how!

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  • Students attending Search Engine Academy workshop
  • Shelly Coe and Muriel Archibald discuss SEO with students
  • Muriel Archibald, John Alexander, Shelly Coe

Recent Blogs

New SEM Training Sessions for 2010

The Search Engine Academy has been busy keeping our search engine optimization and marketing class material up to date and we’re pleased to offer the following  expanded and updated sessions in our upcoming workshops.
SEO for Video
Social Media Beginner and Advanced Stragegies
Local Search for Beginner and Advanced Students
PPC Training for Beginner and Advanced Students
Expanded Analytics Training
Expanded Keyword [...]

Google as an economic indicator?

Here’s a unexpected new use for Google.
I’ve been reading over an economic white paper from Ruhr University’s department of economics which concludes that Google is a better forecaster of consumer confidence than traditional measures.  Since private consumption/spending represents a significant portion of the gross domestic product in many countries, it is one of the things used [...]

2 Day Basics

Covers all the basics & provides a solid foundation. For those new to website promotions who want to work in SEO careers or market their own sites, or business executives & others who want to gain an understanding of online marketing and search engine optimization.

  • 6-step system for success
  • Keyword research & placement
  • Content creation
  • Page optimization
  • Improving click-throughs
  • Monitoring progress
  • Avoiding penalties
  • Linking strategies
  • Intro to sponsored & local search
  • Getting the most from your blog

3 Day Advanced

For those who have a good basic knowledge of search engine marketing, are already working in the industry or want to make sure their skillset includes the latest information. Take your SEO/SEM skills to the next level and boost your online success (or that of your clients) with our more in-depth course material in a range of key areas.

  • Advanced keyword research
  • Personalization of search
  • Writing effective copy
  • The power of article writing
  • Blogging ideas & strategies
  • Social media uses, dos & don'ts
  • Increasing conversions
  • Link analysis
  • PPC Strategies
  • Site analytics

All 5 Days

Attend the full one week workshop for an intensive course of study. Learn all of our basic and advanced course material, including new, leading-edge information and strategies. Our workshop materials are regularly updated so you won't miss a beat in this fast paced, ever changing field of marketing.

  • Competitive intelligence
  • Keyword forensics
  • Behavioral research
  • Social media strategies
  • Data collection and analysis
  • Site technical issues
  • Tips for SEO professionals
  • Student site reviews