SEO Blog from the Search Engine Academy of Western Canada

Search Engine Academy Addresses Need for SEO Training

Posted by Muriel in SEO News on Thursday, April 1, 2010

March 30, 2010 - Search Engine Academy, provider of search engine optimization (SEO) training at locations across the United States, Canada, Asia and Australia, today announced it is gearing up for its fifth anniversary following last year’s strong growth. In 2009, Search Engine Academy held over 40
workshops around the globe and opened new Academies in [...]

New SEM Training Sessions for 2010

Posted by Muriel in SEO News on Thursday, February 11, 2010

The Search Engine Academy has been busy keeping our search engine optimization and marketing class material up to date and we’re pleased to offer the following expanded and updated sessions in our upcoming workshops.
SEO for Video
Social Media Beginner and Advanced Stragegies
Local Search for Beginner and Advanced Students
PPC Training for Beginner and Advanced Students
Expanded Analytics Training
Expanded Keyword [...]

Google as an economic indicator?

Posted by Muriel in Articles and Info on Friday, December 11, 2009

Here’s a unexpected new use for Google.
I’ve been reading over an economic white paper from Ruhr University’s department of economics which concludes that Google is a better forecaster of consumer confidence than traditional measures. Since private consumption/spending represents a significant portion of the gross domestic product in many countries, it is one of the things used [...]

Top SEO Training Programs

Posted by Muriel in SEO News on Monday, December 7, 2009

News release issued December 7, 2009
The Search Engine Academy of Western Canada (SEA West) has been named one of the top firms offering training in internet marketing. The Academy teaches how to effectively use the internet – including search engines and social media – for business growth.
After only one year of operation it has been [...]

Your USP - What Makes Your Business Different?

Posted by Muriel in Articles and Info on Tuesday, December 1, 2009

In part of our SEM course we talk about the importance of determining your unique selling proposition or USP. Unique selling proposition definition: Having a service or product benefit that your competition cannot or does not offer. In short, what makes you stand out from the competiton? It can be critical to your online success, yet many [...]

SEA Now in Australia

Posted by Muriel in SEO News on Thursday, November 19, 2009

It’s official - the Search Engine Academy now operates on three continents! We’re delighted to have Sue Cooper join the Search Engine Academy family in Queensland, Australia. She joins a team offering SEO training in Canada, the US and Asia. Also new to the Academy is Nancy Wigal, offering SEO/SEM training in Washington DC. See all training locations.
It’s [...]

Ever searched for a search engine?

Posted by Muriel in Articles and Info on Saturday, November 14, 2009

So here’s a little oddity, just for fun.
I was aimlessly playing around with search engines today (don’t as why…it’s just what I do sometimes) and I noticed that when I search Google.com for ’search engine’, Google is #3, behind Dogpile and Altavista. Better yet, when I search Google.ca for ’search engine’ Google isn’t even [...]

Keyword Research Tools

Posted by Muriel in Keyword Research on Tuesday, November 3, 2009

There are a lot of keyword research tools - both free and paid - out there. Arguably the best known of the paid tools are Keyword Discovery and Wordtracker. Some of the most used free tools include the Google AdWords Keyword Tool and the search suggestion tools offered by Google, Yahoo and Bing (start entering your [...]

2010 SEO Courses

Posted by Muriel in Conferences on Thursday, October 29, 2009

We’re now setting dates for SEO training courses in 2010. If you’re familiar with online marketing through search engines, social media and other vehicles you may already know how it can benefit your business or organization. New to internet marketing? Let us get you started on the right track. Both basic and advanced courses are offered. [...]

Wordtracker Vs. Keyword Discovery

Posted by Muriel in Keyword Research on Monday, October 26, 2009

We demonstrate both Wordtracker and Keyword Discovery in our SEO courses as well as looking at some free tools to generate keyword ideas. I’ve been asked more than once which I prefer, and if I had to choose one, which would it be. I use both, and just when I started to feel comfortable recommending one [...]