Your SEO Question:
I have a question for you regarding blogs and SEO, if you don’t mind my asking? I am wondering if it is better to have a blog that is separate from your website or if integrating it into your website is a negative, with respect to SEO. I see lots of forums on this topic and wondered what your opinion is on it.
The Answer:
In my opinion, better to put the blog on your own site. That way every new blog post is new content for your site and you can still use it to link to other content within the site. There is more benefit to this than having the blog separate.
Blog integrated with site:
- Helps to increase the amount of content on your site. Regular new content is important to keep the search engine spiders coming back.
- Helps with user generated content (if comments are on)
- Can be used for building links internally - remember to use keywords to link from blog posts to other content on your site whenever possible and appropriate
- Don’t need to spend time promoting two sites. Inbound links from a separate blog won’t help you much until you have lots of content and lots of inbound links. You’re better off spending that time adding content to and promoting the main site.
Blogging is a topic covered in our SEO training programs.
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Tags: blogs, Link Building