Google as an economic indicator?
Posted by Muriel in Articles and Info on Friday, December 11, 2009
Here’s a unexpected new use for Google.
I’ve been reading over an economic white paper from Ruhr University’s department of economics which concludes that Google is a better forecaster of consumer confidence than traditional measures. Since private consumption/spending represents a significant portion of the gross domestic product in many countries, it is one of the things used [...]
Your USP - What Makes Your Business Different?
Posted by Muriel in Articles and Info on Tuesday, December 1, 2009
In part of our SEM course we talk about the importance of determining your unique selling proposition or USP. Unique selling proposition definition: Having a service or product benefit that your competition cannot or does not offer. In short, what makes you stand out from the competiton? It can be critical to your online success, yet many [...]
Ever searched for a search engine?
Posted by Muriel in Articles and Info on Saturday, November 14, 2009
So here’s a little oddity, just for fun.
I was aimlessly playing around with search engines today (don’t as why…it’s just what I do sometimes) and I noticed that when I search Google.com for ’search engine’, Google is #3, behind Dogpile and Altavista. Better yet, when I search Google.ca for ’search engine’ Google isn’t even [...]
Customer Service and SEO
Posted by Muriel in Articles and Info on Tuesday, September 29, 2009
We’re in the business of online marketing and search engine optimization so you might wonder why I want to talk about customer service. Because it is a cornerstone to your success and I want to tell a story about a recent experience.
You work hard to attract people to your business or website, so how do you keep [...]
What is SEO/SEM?
Posted by Muriel in Articles and Info on Monday, August 17, 2009
While many of you are familiar with the terms SEO, SEM, SERP, PPC, etc. others don’t know what all the acronyms in this business stand for and are not sure that the internet and online marketing can help them achieve their goals for their business or organization. We have prepared this brief overview to provide a definition, help [...]
How to Improve PageRank
Posted by Muriel in Articles and Info on Wednesday, July 29, 2009
I’ve often heard people say that their PageRank isn’t high enough and that they have to find a way to quickly increase it. Are you obsessing over your PR? Hang on - you’re putting the cart before the horse.
Let’s start by examining what PageRank is, how it is achieved and how it is used by [...]
Is LSI Dead?
Posted by Muriel in Articles and Info on Thursday, April 23, 2009
Recently there’s been an increase in discussions about latent semantic indexing and the assertion has been made that it is not, never was, never will be in use with the major search engines. I disagree - to a point - and I believe Google itself shed some light on this just a few weeks ago.
I’m [...]
Is SEO Certification Valuable or Not?
Posted by Muriel in Articles and Info on Wednesday, April 15, 2009
There has been plenty of discussion about SEO certification in the search engine marketing world and to date there is still no standardized or recognized method that can be applied throughout the industry. Probably never will be, at least until major universities start offering degrees.
So why bother with certification? It’s a very good question so [...]
Time to Invest in SEO
Posted by Muriel in Articles and Info on Thursday, February 12, 2009
Business slow, you say?
In tough economic times many businesses face difficult decisions on where to cut spending. You may be considering reductions in a variety of areas, from staffing to advertising and marketing. But this is the perfect time to invest in training in search engine marketing.
What? Spend money on training when business [...]
Recent Blogs
Search Engine Academy Addresses Need for SEO TrainingMarch 30, 2010 - Search Engine Academy, provider of search engine optimization (SEO) training at locations across the United States, Canada, Asia and Australia, today announced it is gearing up for its fifth anniversary following last year’s strong growth. In 2009, Search Engine Academy held over 40
workshops around the globe and opened new Academies in [...]
The Search Engine Academy has been busy keeping our search engine optimization and marketing class material up to date and we’re pleased to offer the following expanded and updated sessions in our upcoming workshops.
SEO for Video
Social Media Beginner and Advanced Stragegies
Local Search for Beginner and Advanced Students
PPC Training for Beginner and Advanced Students
Expanded Analytics Training
Expanded Keyword [...]