Business slow, you say?
In tough economic times many businesses face difficult decisions on where to cut spending. You may be considering reductions in a variety of areas, from staffing to advertising and marketing. But this is the perfect time to invest in training in search engine marketing.
What? Spend money on training when business is slow? Yes! Consider temporarily redirecting some of your budget into training yourself or staff members in a highly cost effective form of marketing that you can benefit from for years to come.
Once you learn the intricacies of search engine optimization (SEO) and marketing (SEM) you will have a long-term ability to create new business at a fraction of the cost of some traditional forms of marketing. A paid ad – whether online, on TV, or the paper – stops delivering leads the moment you stop paying. On the other hand, a properly optimized website will continue to provide quality leads and sales indefinitely with minimal ongoing maintenance.
This is a proven way to grow your business now and in the future. Consider just a few of the many benefits:
• Search engine optimization/marketing training is a one-time cost
• SEO/SEM done properly deliver highly targeted site visitors and leads
• Conversion rates are better than with other forms of marketing
• No ongoing payments to the search engines to keep your rankings
Have a look at our beginner and advanced training agendas and find out what you’ll learn. Save money by attending both SEO training sessions. Classes coming soon to Vancouver and Kelowna. Calgary training sessions are planned for September. Register now!
