2 Day Basic SEO Workshop

The objectives of the beginner workshop is to provide you with a solid foundation in online marketing. You’ll learn a complete system for effective search engine marketing and gain the skills you need to start getting results right away.

Find out about costs and registration

Agenda - Day 1

Keyword Research
- The importance of keyword research
- How to identify the best keywords
- Using keyword research tools

Content Creation
- Types of content
- Writing content for your visitors
- User generated content

Opimization
- Where and how to use your keyword phrases
- Optimizing pages manually

Click-Through Rates
- Tips to improve click-through ratios
- Click triggers

Getting Your Pages Found By Search Engines
- Why submitting can be ineffective
- A better method than submissions
- Site maps and internal linking
- Using directories

Agenda - Day 2

Monitoring Your Progress
- Defining progress
- Monitoring and benchmarking progress

Working With Groups Of Pages
- Spreading ideas throughout your site
- Expanding your keywords to topics
- Most effective ways to use your time when writing content

Staying Out Of Trouble
- What constitutes spam
- Common anti-spam guidelines

Linking Strategies
- Using external and internal linking
- Finding external links
- The power of internal linking
- Quality vs. quantity of links

Sponsored Search
- Basics of pay per click advertising

Local Search
- Strategies for getting found in local search results

Creativity
- The art and science of SEO
- Developing and using creativity

Proceed to Registration

Workshops

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