3 Day Advanced SEO Workshop

The goal of the advanced workshop is to help you take your skills to the next level. You’ll learn about the latest research and trends and how to move to the top of your field. This course of study is also recommended if you have attended in the past and need to keep your skills current by earning re-certification. Proof of current skills can help in getting and keeping clients or may be required by an employer.

Find out about costs and registration

Agenda - Day 1

Review of the optimization process

Advanced Keyword Research
- Examining search behaviours and trends
- Lateral thinking skills
- Working with root words

Writing Effective Sales Copy
- What compels people to buy
- Essential emotional content
- Visual considerations

Personalization of Search
- How personalization is adding a new layer to the ranking process
- User profiles and intent

Local Search
- Optimizing local search business listings

Video Search
- Optimizing video for SEO
- Uses of video
- Getting your videos found

Agenda - Day 2

Natural Language Processing
- What is NLP
- Using NLP for maxmum site visibility

Working with Database-Driven Sites
- Duplicate content issues
- Crawler and indexing issues

Social Media Marketing
- The role of social media in online marketing
- Processes, Dos and don’ts
- Measuring reach

Gaining Exposure Quickly
- News releases & other strategies

Pay Per Click Advertising
- Google, Yahoo and MSN programs
- Alternative PPC engines
- Pay per click strategies

Using Site Analytics
- Google analytics
- Setting and tracking goals

Webmaster Tools
- Google webmaster tools and sitemaps
- Yahoo sitemaps and site explorer

Agenda - Day 3

Competitive Intelligence
- New ideas about SEO practices
- Relative grading by search engines
- Mulivariate analysis

The Power of Article Marketing
- What makes a good article
- Various uses for articles
- Top article directories and how to submit
- Finding markets for your articles

Site Technical Issues
- Source code issues
- URL canonicalization
- Using 301 redirects
- JavaScript and cascading style sheets
- Checking your site for known issues

Tips For The Professional SEO
- Starting a new business & finding customers
- Converting prospects to clients
- Building your reputation and credibility

Workshops

Recent Blogs

Search Engine Academy Addresses Need for SEO Training

March 30, 2010 - Search Engine Academy, provider of search engine optimization (SEO) training at locations across the United States, Canada, Asia and Australia, today announced it is gearing up for its fifth anniversary following last year’s strong growth. In 2009, Search Engine Academy held over 40
workshops around the globe and opened new Academies in [...]

New SEM Training Sessions for 2010

The Search Engine Academy has been busy keeping our search engine optimization and marketing class material up to date and we’re pleased to offer the following expanded and updated sessions in our upcoming workshops.
SEO for Video
Social Media Beginner and Advanced Stragegies
Local Search for Beginner and Advanced Students
PPC Training for Beginner and Advanced Students
Expanded Analytics Training
Expanded Keyword [...]